About
Practical Customer Experience Expertise
SE Associates helps organisations define, design, implement and sustain distinctive customer experiences — connecting service vision with everyday delivery.
Founder and consulting leadership
Dr Buck Tang
Dr Buck Tang brings more than three decades of consulting experience across markets and industries. His work connects customer experience strategy, service culture, customer journeys and leadership with everyday delivery.
He was named Singapore Management Consultant of the Year, 2015, and is a former Singapore Quality Award National Assessor. This experience informs SE Associates’ practical approach to each organisation’s customer experience challenge.
Award presented by Mr Lim Swee Say, then Singapore’s Minister for Manpower.
Sector experience
Experience Across Customer-Facing Sectors
SE Associates brings practical customer experience and service transformation experience to organisations where customers, citizens, patients, guests, members or partners judge the brand through everyday journeys, interactions and service moments.
Distinctive experiences are often created by looking beyond the boundaries of one industry. Our cross-sector perspective allows us to bring together proven practices, fresh thinking and practical experience from different sectors — then adapt what works to each organisation’s customers, culture and operating context.
OUR FOOTPRINT
Experience Built Over Decades
Our footprint reflects decades of experience working across organisations and markets. It gives us a practical understanding of what it takes to move from customer experience ambition to consistent, sustained delivery.
Across different operating environments, we have seen that lasting customer experience improvement depends not only on ideas, but on how well leadership, people, processes and everyday delivery work together.
Bring experience to your challenge